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accounting model

In many service areas, there are a wide variety of performance-based billing models, accounting models. These can use a billing cycle, as in mobile communications, work with a flat rate, or be based on the time of use, as in pay TV.

In the context discussed here, the focus is on accounting models for web advertising. Like no other form of advertising, online advertising and, in particular, search engine advertising, can address a wide variety of advertising objectives in a dedicated manner and analyze their results.

Cost-per-X models of online advertising

Cost-per-X models of online advertising

After all, the objectives of online advertising are not just to generate clicks, but to generate leads, high-quality contact addresses, sales or a specific action. Depending on the objective, we therefore speak of cost per click( CPC), cost per action ( CPA), cost per sale ( CPS), cost per lead( CPL) or cost per view( CPV).

In all approaches, the costs for the advertising target are implemented in the billing model.

Informations:
Englisch: accounting model
Updated at: 28.04.2010
#Words: 160
Links: indium (In), service, performance, billing, mobile communications
Translations: DE
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