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autoplay video

Autoplay video is a type of online advertising. In this banner ad, a video is played automatically once the visitor has accessed the web page with the video.

The autoplay video contains audiovisual content and advertising. Autoplay is intended to increase the visitor's attention and click-through rate.

Autoplay video is one of the advertising concepts for websites where the visitor's attention is first focused on an advertising trailer for a few seconds before the actual video content is played. Autoplay advertising trailers are often perceived as annoying, which are not very efficient from an advertising point of view. Especially since in some cases the subsequent content has to be paid for.

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Englisch: autoplay video
Updated at: 20.03.2017
#Words: 111
Links: video, online advertising (Ad), indium (In), visitor, web page
Translations: DE
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