banner link
The goal of banner advertising is to attract visitors from the website, to the banner and encourage them to click. By clicking on the banner, the visitor is taken to the advertiser's website via the banner link.
Therefore, banner links have as link address, the Internet address( URL) landing page, that is, the website or web page of the advertiser to which the link leads. In addition to the URL, the link text contains additional information for banner management. Thus, each banner has a click tag, its own ID number for identification, a zone ID and information about the banner size.