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banner management

The banner management deals with the placement of banners and the setting of the banner formats, the banner type, the change of the banners by banner rotation, the timing and target group specific insertion of the static and dynamic banners and much more.

The banner management separates the functions of the banner control from those of the advertising server. Many values collected by the banner management are forwarded to the advertising server for evaluation.

Banner management is an important tool for measuring the advertising impact and success of the banners. The functionalities of the banner management include the start and end time as well as the start and end date of the banner placement, the position, size and identification of the banner, the setting of the frequency cap, the measurement of page impressions, clicks and click-through rate( CTR), the turn-on sequence as run of site( ROS).

Depending on the tool, the banner management puts detailed hourly, daily or monthly statistics on the number of viewers, page impressions, clicks or visit duration.

Informations:
Englisch: banner management
Updated at: 25.04.2012
#Words: 171
Links: banner rotation, server, evaluation, tool, identification
Translations: DE
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