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banner rotation

Banner rotation refers to the regular exchange of banners.

Banner rotation or ad rotation is used to counteract the banner burnout and subsequent banner blindness frequently observed by Internet users. The advertising companies try to keep the attention and thus the click rates of the visitors high with a regular exchange of banner contents, but also banner formats e.g. sticky banners, audio banners or pop-up banners.

Informations:
Englisch: banner rotation
Updated at: 17.03.2017
#Words: 67
Links: rotation, ad rotation, banner blindness, Internet, click
Translations: DE
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