co-creation

Co-creation stands for collaborative creativity. Co-creation is a marketing tool in which all buyers and users of a product, service or process are targeted for idea generation.

The creativity of the group leads to new or improved product innovations and services. This group-dynamic process generates amazing ideas through the collaborative intelligence of the group, which are turned into products.

Co-creation uses social networks to monitor markets and buyer behavior in forums and newsgroups. Buyers and consumers are involved in the process of co-creation and generate important information for later product development through their interaction, exchange of experiences and criticism. This alone is the decisive difference to classic marketing activities.