consumerization

Consumers are increasingly equipping themselves with modern electronic devices that they use privately. Since they are familiar with using their own devices such as smartphones, tablet PCs or notebooks, consumerization aims to use these modern devices for business purposes as well and to integrate them into the company's IT infrastructure.

One trend in this direction is Bring your own Technology( ByoT), or more commonly known as Bring your own Device( ByoD). In this approach, the end devices that belong to the employee are integrated into the work process. The situation is different with Comsumerization, in which the employee introduces his own ideas and wishes regarding his device equipment, which is then purchased by the company.

The general advantage of Consumerization is that the user enjoys a high degree of freedom and can continue to work in a familiar working environment. The use of the end devices is also determined by the employee, who decides which social networks he uses, which e-mail client or which data storage. For joint company projects, cloud computing provides a technology on which all employees, both stationary and mobile, can work together independently of hardware.

The advantage of consumerization can be seen in the decentralization and flexibilization of work processes. As the boundaries between professional and private use blur, the demands on security technologies increase. On the one hand, companies can access the end devices; on the other hand, access by privately used devices poses a potential threat to company networks.