content banner
Content banners or content ads are banners placed in the editorial environment of a website. Since they are displayed within the editorial text, they achieve a high level of attention and a relatively high click-through rate.
There are several banner formats for online advertising with content banners. The standard format has a size of 300 x 250 pixels, a smaller version has 300 x 200 pixels. Content banners are inserted into the editorial content and can be surrounded by it on all sides.
Since content ads can be based on the editorial content, they are directly related to the editorial information.
Content banners can be static banners, animated banners or flash b anners.