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content sponsoring

In content sponsoring, similar to classic sponsoring, sponsors' services are integrated on websites with exclusive content and high utility value. Such sponsoring can relate to sports, cultural, social or scientific issues and supports the positive image of the sponsor.

Generally, a content sponsorship can be placed as a banner and provided with an appropriate text reference, such as "Sponsored By" or "Powered By". However, it can also be the case that the text, images and captions are specifically tailored to the sponsor. In that case, it is not apparent to the user that it is a content sponsorship. In this case, content sponsorship merges smoothly into content placement. The decisive factor for the effect of content sponsoring is the affinity of the content to the existing environment, which is referred to as content targeting. It makes little sense to place a content sponsorship for leather pants on a website for dog food.

Content sponsoring is not paid according to the criteria of online advertising, such as the number of clicks, but with a fixed amount.

Informations:
Englisch: content sponsoring
Updated at: 26.03.2013
#Words: 173
Links: indium (In), content, sponsoring, image, text (TXT)
Translations: DE
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