corporate blog

A corporate blog is a special type of blog. A corporate blog is managed as a website and allows entries, comments and notes from users. Corporate blogs are divided into two basic forms: First, into company-internal corporate blogs. Here, only the employees of a company have the right to make entries and comments.

The corporate blog is used for faster internal communication and can also be used for the internal suggestion system or as a feedback forum to the management. Secondly, as external corporate blogs, which may be viewed and edited by employees and external parties. In this case, the corporate blog is embedded in the company's external communication and marketing policy and serves to present the company or its products and services to the outside world.