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customer lifetime value (CLV)

Customer Lifetime Value(CLV) is a concept from Customer Relationship Management( CRM). Customer Lifetime Value is the monetary value of all business transactions with a specific customer during his entire time as a corporate customer.

The CLV concept thus shifts the focus away from short-term sales increases to long-term sales maximization based on long-term (ideally lifelong) customer loyalty. Appropriate CRM measures are designed to increase customer loyalty in such a way that the customer is permanently tied to the company, even if competitors want to win the customer over in the short term with special prices or offers.

The CLV approach is also used as one of the evaluation benchmarks in corporate acquisitions of e-commerce companies, for example.

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Englisch: customer lifetime value - CLV
Updated at: 03.05.2012
#Words: 118
Links: constant linear velocity (CLV), cell rate margin (CRM), evaluation,
Translations: DE
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