digital marketing

The term digital marketing generally describes marketing using digital technologies.

In contrast to classic offline marketing, digital marketing is able to better understand consumer behavior and, based on this, address the customer in a more optimized manner. The improved analysis of customer behavior is carried out in digital marketing using techniques such as database marketing, eye tracking, mouse tracking or the analysis of customer data in social networks. The optimized approach in the context of digital marketing takes place, for example, through cost-effective e-mail marketing, mobile marketing and forms of viral marketing.