Flash banner is a special type of banner advertising. This banner format belongs to the group of rich media banners, which means they are multimedia enhanced banners. They have significant advantages over classic, static banners.
Flash banners consist of individual image sequences, animations and sound sequences and are generated by special software tools. Especially popular is the flying in of image and text elements, which are combined in several image sequences to form the flash image. Flash banners are much more attention-grabbing due to their multimedia nature and are widely used. Flash animation requires the Flash Player.