gross coverage

The term gross contacts or gross reach is a key performance indicator in online advertising.

The gross contacts quantify all contacts that have been made, for example, as part of an online advertising campaign within a defined period of time. This also includes multiple placements on one advertising medium, as well as additive placements on other advertising media. The gross contacts indicator also includes multiple contacts with individual customers. This is in contrast to net contacts or net reach, which excludes multiple contacts.