mobile service (MS)

The term mobile services covers all services that are possible using mobile devices such as smartphones, PDAs or tablets.

Examples of mobile services are mobile banking, mobile ticketing or information searches in mobile search engines. The same applies to all location-based services( LBS), such as using a smartphone for navigation, recommending a good restaurant nearby, or sending mobile coupons. The comprehensive use of mobile devices is further driving the convergence ofmedia and often leads to users only using one communication device for home, on the road and at work.