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open profiling standard (e-commerce) (OPS)

With the Open Profiling Standard(OPS), customers define their own purchasing behavior.

This purchasing profile, which is created on the basis of personal data and purchasing habits and transmitted to e-commerce providers, enables the provider to optimize its offering in a customer-specific manner. To protect personal data, the World Wide Web Consortium(W3C) has developed the Platform for Privacy Preferences Project( P3P) from the Open Profiling Standard.

The Open Profiling Standard is used in an extended form in the ICE protocol, Information and Content Exchange (ICE).

Informations:
Englisch: open profiling standard (e-commerce) - OPS
Updated at: 17.11.2013
#Words: 87
Links: open publication structure (EPUB) (OPS), profile, data, provider, platform for privacy preferences project (W3C) (P3P)
Translations: DE
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