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page rank (PR)

PageRank(PR) was a ranking algorithm for weighting websites, web pages and individual documents, which lost importance over the years and is no longer relevant since 2014. It has been replaced by various other ranking evaluations.

PageRank was a parameter with which Google and other search engine operators weighted web pages and assigned them a ranking. This ranking was an essential factor that determined, to a greater or lesser extent, the ranking on the search engine results pages( SERP).

The PageRank was a ranking that was evaluated with a scale between 0 and 9. 0 corresponded to a bad or no PageRank, 9 to the highest. The main parameters that determined the PageRank were the backlinks. These are the outbound links, which are switched from foreign websites to the own website. The number of backlinks played a decisive role, but an even more important one was the PangeRank of the foreign website from which the backlink was placed.

PageRank scale with bubble

PageRank scale with bubble

The extentto which PageRank influenced search engine results is one of the many secrets of search engine optimization. The search engine operators provided special toolbars for download, with which the PageRank could be displayed.

Newly registered web pages had no PageRank. This was assigned and changed only after a certain time. In case of detected violations of the linking rules, spams or hijacking, the corresponding web page or website was penalized and lowered in PageRank or the PageRank was set to zero (PR=0). In such a case one spoke of a Bad Rank. Other search engine operators also weight the web pages, but do not refer to the weighting as PageRank like Google, but for example as WebRank like Yahoo.

Changes in PageRank

The previously discussed topic refers to the past. In recent years, PageRank has lost its dominant role in the quality evaluation of websites and plays only a minor role in search engine optimization. The PageRank visible in the toolbar has not been corrected since 2014 and thus loses its significance. In addition to this visible PageRank, there is also an internal Google rating that is updated regularly.

Due to the lack of significance of the PageRank, agencies rely on other evaluation criteria such as RankingIndex, Sistrix Visibility Index, SEMrush Traffic, Moz Domain Authority, link popularity, reach in social networks (Google+, Facebook, Twitter) and on the Alexa TrafficRank.

Informations:
Englisch: page rank - PR
Updated at: 23.10.2014
#Words: 386
Links: packet radio (PR), ranking algorithm, parameter (PAR), Google, search engine (SE)
Translations: DE
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