pay per lead (advertising) (PPL)
Online advertising has various payment models with which the costs can be planned in relation to the results. Pay per lead (PPL) is such a remuneration model that works with fixed amounts.
The PPL model is derived from Cost per Lead( CPL) and is based on the fact that a certain amount is agreed for each qualified prospect (lead). This gives advertisers a high degree of planning security, allowing them to adjust their online activities to their advertising budgets. The PPL model is mainly offered for sponsored links by search engine operators.
The pay-per-x models, like the cost-per-x models such as cost per action( CPA), cost per click ( CPC), cost per lead (CPL), cost per order( CPO) or cost per sale( CPS), can be extended to orders, pay per order (PPO), or sales, pay per sale ( PPS).