pay per view (PPV)

The term pay per view (PPV) is used in several contexts: Inonline advertising, video distribution services, and online publishing.

1. In online advertising, pay per view (PPV) or pay per impression( PPI) is a payment model in which the advertiser pays a fixed amount for each person who sees the online ad. As soon as the online ad appears on a website, the fixed amount is paid by the advertiser to the online provider. There are various, differentiated pay-per-X models, such as pay per lead( PPL), pay per sale (PPL) or pay per click( PPC), which have the advantage of being easier to plan than other billing models. The advertiser can align his budget accordingly and knows the number of reactions: of visual contact (view), qualified prospects (lead), orders ( order) or sales (sale).
2. In video services, pay-per-view (PPV) is a distribution-only service where the video signal is transmitted from a video provider to the service subscriber.
   

   Pay-per-view

   The downstream from the provider is via broadband access, and a narrowband return channel is available for the subscriber's interaction. The subscriber can order his video via this channel. Depending on the quality requirements, the videos are transmitted via Very High Speed Digital Subsciber Line( VDSL) or bundled ADSL channels. Pay-per-view works with encrypted programs and the option of using individual program sections from the program offering and only paying for them.
3. Online publishers offer their information as content billing, which is nothing more than a pay-per-use service. The user only pays for an article that he can read or download, and enters into no further obligations.