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paywall

Paywall means payment wall or payment barrier. It is a mechanism used in paid content and online editorial work that ensures that users can only access high-quality content after they have paid a fee or taken out a subscription.

The paywall is used to finance cost-intensive editorial work. It is one of several models with which the user participates in the financing of authors and editors.

There are different paywall models. In one model, the user can read a certain number of articles free of charge, while others are subject to a charge. This model is called a soft pay wall. The number of articles accessed free of charge can relate to a specific period of time, for example 20 per month or 5 per day. Once the user has reached this number, he or she is prompted to pay the fee or take out a subscription.

This contrasts with the hard paywall, where a subscription must first be taken out before the user can access the articles at all. This variant is the riskiest, with most users bailing out. It is suitable for niche markets that are not served by other editorial teams, or only to a limited extent. Both paywall models can also be combined. In the combination model, premium content is marketed using a hard paywall, while other content is marketed using a soft paywall.

Informations:
Englisch: paywall
Updated at: 09.01.2013
#Words: 226
Links: paid content, online (OL), user, indium (In), period (T)
Translations: DE
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