person to application (P2A)

Person to Application (P2A) is a messaging method in which a mobile subscriber transmits a text message to an application.

In Person to Application, the transmission is made via Mobile Originated( MO) from the mobile subscriber's smartphone. The mobile subscriber's message is directed toward an interaction with the application process.

P2A messaging includes, for example, surveys, voting, contests, lotteries, bookings or orders. The action always originates from the mobile subscriber and is evaluated and executed by the media receiving platform.