position monitoring
Position monitoring is a method of search engine optimization and is used to monitor the position of keywords in search engine results pages. It is also interpreted as ranking control. That is, the monitoring of the ranking index and its change after the change of parameters.
The mentioned monitoring activities can be related, but they do not have to be.
For position monitoring, there are various programs that regularly determine the keyword position on the results pages or the ranking of web pages and display the recorded values and, above all, the changes over time in tabular or graphical form. From the changes in the positions of the keywords and the ranking index of web pages, search engine specialists can draw conclusions about the measures taken, which determine success or failure.