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rich media

Rich media is a term from online advertising. It includes a wide variety of media formats such as text, audio and video with which the banner advertising is enriched. Therefore, rich media is particularly attention-grabbing and has a higher advertising impact compared to static banner advertising.

Rich media requires appropriate technical requirements such as Flash formats or streaming formats to display the creative banners and ensure interaction with the visitor. A prerequisite for rich media is a broadband Internet connection to the viewer with sufficient capacity to play the various formats flawlessly.

Informations:
Englisch: rich media
Updated at: 27.03.2013
#Words: 90
Links: media, online advertising (Ad), text (TXT), audio, video
Translations: DE
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