rich media banner (RMB)

As the name Rich MediaBanner (RMB) already indicates, a rich media banner can combine a wide variety of multimedia forms and provide them with interaction.

In a rich media banner, videos and audio, animations and information can be displayed together and contact with the user can be established via interaction. As soon as the user moves the cursor over the activated areas of the rich media banner, the information, offers and trailers, for example, can change.

Rich media banners generate higher click rates than other banner formats due to their multimedia diversity and, above all, their interaction. However, they are also more complex and require more computing power.