sales force automation (SFA)

Sales Force Automation (SFA) is an application program that supports certain business and sales activities such as inventory, sales operations, analysis, and forecasting.

SFA programs are designed for commercial, sales and distribution oriented needs. SFA user programs typically include databases for creating web presences, email clients, and applications that reduce client programming efforts. Due to the modular structure of the SFA software, the user can configure his SFA program according to his needs.