social media optimization (Web 2.0) (SMO)

Social Media Optimization (SMO) deals with the social component of Web 2.0, which is about the relationships and communication of people, groups, and communities in a social context that is driven by content links, transparency of people, and third-party viewing and rating.

It is also about social software and social media, which in Web 2.0 help many interested parties to communicate with each other in a cost-effective way.

Social media optimization can also be used by companies as a marketing tool, as social media marketing, through which many low-cost online contacts can be realized. To do this, the company's website must establish itself in the communities and be accepted with its offerings. This can be done through target group-specific content and its distribution in the networked structures. Weblogs, photo portals or video portals, social bookmarks, links and backlinks are suitable for this.