sponsoring

Sponsoring, also known as online sponsoring on the Internet, is a subarea of the marketing strategy and communication strategy of companies.

A sponsor supports an individual person, group, organization or company in the form of financial contributions or by providing goods or services. The goal of sponsoring is to generate positive effects for the company. Sponsorship is usually made visible by the addition of the word "Sponsored by". Offline events such as Formula 1 and the Soccer World Cup can be supported by online sponsoring - exclusive presentation of online content.