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Stickiness describes the affinity of users to a web content on the Internet. This can be measured by the frequency of visits and the time spent on a website. The higher the attractiveness of an online content, the higher the stickiness and thus also the possibility of building customer loyalty.

Englisch: stickiness
Updated at: 05.08.2012
#Words: 50
Links: content, Internet, frequency (f), online (OL),
Translations: DE

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