Content is divided into structured and unstructured content. Structured content is a modular approach to managing digital content using metadata. Structured Content has the advantage that the content can be processed and presented on a wide variety of platforms and operating environments.
Structured content, which separates the actual information content from the presentation, has the advantage that users can quickly select content elements and combine them with presentation elements to display the content on different devices. For example, a text file of a web page can be displayed on a smartphone or an e-book reader. Structured content, once stored in the content management system, can be constantly recalled and displayed in a different form on other platforms.
Structured content offers advantages in monetization because it offers a high degree of flexibility. For example, a comprehensive text for a trade journal can be turned into a summary abstract for a website. One as paid information, the other free of charge. In addition, the same text could be stored in different languages and published on international websites.
Structured content also has the advantage of meeting today's information needs. Since it can be classified, interested parties can obtain information more specifically and quickly and search for keywords with a high level of information depth.