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surface link

Depending on the hierarchy level at which a link is set, a distinction is made between surface links and deep links. While deep links create a direct link to a specific subpage of a website, surface links refer to the homepage of the website.

The distinction between surface-related links, so-called surface links, and deep links has a legal reason, which lies in the content evaluation and in the question of the copyright of web pages.

From the search engine optimization point of view, the surface-related surface links are interesting in that the ranking index of the home page is always higher than that of the web pages below it. On the other hand, the sub-pages contain metadata about the page content.

Informations:
Englisch: surface link
Updated at: 22.10.2014
#Words: 118
Links: hierarchy, level, link, content, evaluation
Translations: DE
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