white hat SEO

In search engine optimization( SEO), there are legal reputable procedures that are sustainable and lead to success in the long term. These ethical SEO methods are called White Hat SEO and are based on the guidelines of the search engine operators.

In contrast to the white-hat methods, there are the aggressive black-hat methods that are geared towards short-term success. White-hat search engine optimization focuses on sustainability and on high-quality content. It works with professional landing pages that follow the source code design of the search engine operators. Other aspects of the white hat method include topic-relevant backlinks and the use of valid HTML tags. White Hat SEO does not use spam techniques, cloaking or doorway pages.