domain authority (DA)
Search engine optimization is about ensuring that websites are listed in the front field on the results pages if possible. This goal can be achieved through a wide variety of SEO measures and by influencing the SEO parameters. Among the many SEO parameters are the Domain Authority( DA), which stands for topic relevance, and the Page Authority( PA) for website relevance.
The Domain Authority evaluates the domain content. It stands for the trustworthiness of the content and the topic-relevant strength of a domain or subdomain and shows how the domain is evaluated by search engines. In addition to the relevance of the topic, the quantity and quality of the links are also included in this characteristic value. The Domain Authority ensures that the user is only offered topic-relevant search results with valuable content during search queries.
The Domain Authority is given as a dimensionless value and can assume sizes between 0 and 100, depending on the system. The higher the DA value, the higher the probability that the domain will appear further in front in the results pages. The graphical representation of the DA value can be done in the time diagram with linear or logarithmic value scale.