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Inonline advertising, a skyscraper, in reference to the German term Wolkenkratzer, is a portrait banner format.

Skyscraper formats

Skyscraper formats

Skyscrapers are usually placed on the right side of the browser window, between the browser window and the navigation bar.

In addition to the standard 120 x 600 pixel Skyscraper, there is the Wide Skyscraper with a size of 160 x 600 pixels and the Half Skyscraper with 120 x 300 pixels. Skyscrapers are often sticky banners that move with the scrolling motion so that they always remain visible.

Englisch: skyscraper
Updated at: 08.06.2012
#Words: 81
Links: navigation (NAV), indium (In), standard (STD),
Translations: DE

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