attention tracking

Attention Tracking is a computer-based method for measuring attention.

In Attention Tracking, the eye- tracking of a user is examined. This is usually done by means of an eye camera, which the test person uses in the scientific investigation. A cost-effective alternative to measurement with the eye camera is measurement via the use of the computer mouse by means of mouse tracking. Attention tracking helps e-commerce companies and online advertisers to better understand how the attention of Internet users develops and can be influenced.