instore TV

Instore TV is a form of TV advertising that is broadcast directly in the business premises of e.g. department stores or electronics suppliers.

In-store TV is mostly infomercials or other forms of teleshopping that market products requiring explanation. The advantage of in-store TV is the natural geographic proximity to the product being sold, making it easy for consumers to make an actual purchase decision. In most cases, the product is presented ready for sale right next to the TV.

On the Internet, there are adapted forms of in-store TV, in which, for example, when a product is called up in the online store, an infomercial is called up either automatically or on click.