electronic customizing

E-customizing is a form of personalized products and services on the Internet.

This approach uses digital technologies to incorporate customers' individual wishes and needs into the production process or into the design of individual services. Certain companies have geared their business model to customized mass production. This form of e-customizing is known as mass customization. In this way, companies are responding to the increasing desire of customers for individual products for which they are prepared to pay a higher price.