printed advertising

Printed advertising or print ads are printed advertisements. They are printed in newspapers and magazines, in books or flyers and, like online advertisingbanners, are part of the marketing mix with which companies advertise their products and services.

Printed ads are seen by every reader and therefore transmit the advertising message multiple times, depending on the number of readers per magazine. In contrast to online advertising, an objective measurement of the reading behavior and the triggered reaction - on the website the click - is only possible to a limited extent and is extremely imprecise. One way of controlling advertising is the impression of, via which inquiries or orders are generated and evaluated.

The costs for printed advertisements depend on the size of the advertisement, the circulation and target group-specific characteristics.